Franchise energy, campaign velocity

Lionsgate showcases franchise, action, genre, streaming, and social campaign work. The brief was immediate: make assets clear, exciting, and native to crowded entertainment feeds without losing the identity of the property.

A connected franchise ecosystem

John Wick Chapters 3 and 4, The Continental, The Hunger Games: The Ballad of Songbirds & Snakes, and Boy Kills World show distinct campaign voices joined by the same need for momentum, recognition, and platform-ready craft.

Imagine, a Grand Central mockingjay activation echoing through the station, and high-velocity social support, bringing human textures to the record.