Vertical
2019
· Feature Film
· Streaming Launch
Code 8
Creative Campaign Support
WHAT KMNYC MADE
Crowd-sourced marketing system — backers who funded the film through its record Indiegogo campaign were integrated into production and the launch rollout.
Campaign systems, Social creative, UGC
PUBLIC CAMPAIGN EVIDENCE
14.1M
Tracked public views
123.8K
Engagements
27
Posts tracked
0.88%
Engagement rate
0
Official-source posts
6
Earned / UGC posts
Crowdfunding facts public via Indiegogo; KMNYC scope statement to confirm.
STUDIO IMPACT
Demonstrates the KMNYC fan-integration model: audience as co-producer and distribution engine, not just campaign target.