Lionsgate
2023
· Feature Film
· Franchise Rollout
The Hunger Games: The Ballad of Songbirds & Snakes
Creative Campaign Support
WHAT KMNYC MADE
UGC content capture across the franchise-prequel theatrical rollout.
UGC capture, Social creative
PUBLIC CAMPAIGN EVIDENCE
152.3M
Tracked public views
2.8M
Engagements
25
Posts tracked
1.81%
Engagement rate
6
Official-source posts
5
Earned / UGC posts