Universal
2022
· Feature Film
· Theatrical Launch
Nope
Creative Campaign Support
WHAT KMNYC MADE
On-the-ground UGC capture feeding the theatrical social campaign for Jordan Peele’s original horror event.
UGC capture, Social creative
PUBLIC CAMPAIGN EVIDENCE
82.3M
Tracked public views
943K
Engagements
25
Posts tracked
1.15%
Engagement rate
0
Official-source posts
5
Earned / UGC posts
YouTube-tracked public views; KMNYC-specific campaign metrics not separately broken out.
STUDIO IMPACT
Adds a Jordan Peele original to the Universal theatrical story.