Roadside

2019

· Feature Film

· Theatrical Launch

The Peanut Butter Falcon

Creative Campaign Support

WHAT KMNYC MADE

Word-of-mouth social campaign for the Sundance breakout that became one of 2019’s top-grossing independent releases.

Social creative

PUBLIC CAMPAIGN EVIDENCE

27.9M

Tracked public views

181.8K

Engagements

25

Posts tracked

0.65%

Engagement rate

0

Official-source posts

3

Earned / UGC posts